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web drama, transmedia and a nice cup of tea

Rik Lander
  • Male
  • Bristol
  • United Kingdom
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Vonviral is very new and could become many different things. Let us know what you think by answering a few questions here. Thank you.

Started Jan 27

 

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RIK LANDER - CROSS PLATFORM WRITER, DIRECTOR AND PRODUCER

Rik Lander started out as a video artists in the 1980's as half of the Duvet Brothers. The style of this work, Scratch video, greatly resembles what is now known as mash-up. From experimenting in form by literally hacking up the material he moved into non-linear story telling through new media.

After making an experimental interactive documentary on the subject of dimensions (there are 27 of them or something) with theoretical physicist David Peat, he made interactive internal communications for companies like Microsoft and Unilever.

He made magic-tree, one of the UK's first web dramas, which went online in 2001. He produced, directed and script edited Wannabes, the BBC's first interactive soap.



Through his company, You Are Here, Rik act as a consultant for people who want to use social or participatory media to tell stories. He does frequent public appearances and runs courses in several facets of multi-platform production. Including some ground breaking short courses at the NFTS in Feb and March 2010.

He has also directed many hours of television from low-rent entertainment like Eurotrash and the Word to high-brow arts documentaries like A History of British Art and the Turner Prize coverage for Channel 4 for four years.

He has a special interest in sustainable building practices and built the UK's first hybrid using earthship and straw bale construction techniques. This is used as a small blue screen studio in central Bristol that is available for production, rehearsal and events. Bristol Green House studio

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Rik Lander's Blog

Rik Lander

Augmented Reality Drama? Get real.

The arrival of AR on smart phones brings the commercial reality of AR drama ever closer. It is an area that is so ripe for exploration by dramatists and I've started a trawl of interesting AR apps that shine a light on future dramatic possibilities. I wanted to find a really cool example for Vonviral readers, but so far, as is common with emergent technology, most of the examples are of games. I like games, but I'm much more interested in the narrative possibilities of technologies. We will have… Continue

Posted on July 7, 2010 at 6:40pm — 2 Comments

Rik Lander

Return on Investment - What does ROI mean to web dramatists?

Brands more and more are using online video to connect with their customers. Beauty brands make beauty tip shows, food brands make cookery shows. This is good news for video producers, even drama producers, but having brands as commissioners requires us to learn some new ways of thinking.


Return on Investment or ROI is the term used by advertisers to quantify the benefits of an advertising campaign. It's the brand manager's bottom line. But why am I proposing that writers and producers… Continue

Posted on May 23, 2010 at 1:30pm —

Rik Lander

Web funding part two. The truth about Bebo

In 2006, Lonelygirl15 was the great breakthrough web drama. It was the first series that an ordinary member of the public might have heard about due to the phenomenal viral success surrounding the question, 'is Bree real or not?' When Bebo commissioned Kate Modern from the same team, funding it with brand sponsorship and product integration and declaring massive viewing figures it seemed that the web finally offered a viable alternative to TV as a place to get drama made. I had just produced and… Continue

Posted on May 4, 2010 at 3:30pm —

Rik Lander

Transmedia Theatre and Web Drama

Theatre is in very good health if West End box office take is anything to go by. Attendance has grown every year for seven years to over 14 million bums on seats. Good news if you like musicals. Meanwhile, in quiet corners, away from all these stage versions of movie brands like The Lion King and Sister Act, there are significant trends in new forms of theatre and new methods of reaching and engaging audiences:



• Productions are stepping out of those big old buildings and inviting aud… Continue

Posted on March 18, 2010 at 5:00pm — 1 Comment

Rik Lander

Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia?

When I used the term 360 in the name of a course I ran at the NFTS (The Essential 360 Storytelling Lab) some people thought I meant panoramic photography. New media (itself an old term now, a bit like new labour) is still new enough to not have a settled nomenclature. Buzzwords are bandied very freely and few of us like to admit that we aren't sure of their precise meanings. Now Vera Vonviral has invited me to attempt to nail some of the terms down. Please do add comments, suggestions or correct… Continue

Posted on January 10, 2010 at 12:00pm — 1 Comment

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